Bad Bunny’s Super Bowl Halftime Performance Draws in 128 Million...

Skip to main content February 10, 2026 Bad Bunny during the halftime show at the NFL Super Bowl LX game on Feb. 8, 2026. Todd Rosenberg/Getty Images As America continues to bask in the glow of Bad Bunny‘s monumental Super Bowl LX halftime show, the numbers are in on the big game. On Tuesday, Feb. 10, Nielsen Big Data + Panel announced that Bad Bunny’s performance helped set a new record for peak viewership at 137.8 million viewers turning in the second quarter, drawing in an average of 124.9 million viewers for the game. The star’s halftime show drew in 128.2 million bringing it in as one of the most-watched performances in Super Bowl history. Kendrick Lamar’s remains the title holder — the GNX hip-hop legend set it last year with 133.5 million viewers tuning in, outpacing Michael Jackson’s iconic set that forever-changed halftime show DNA in 1993 and brought in 133.4 million viewers. A year after Lamar delivered a performance steeped in political symbolism and took a national jab at Drake amid their infamous feud, Bad Bunny’s own turn on the field immediately became a celebration of resilience, joy, and hope as he opened his show at Levi’s Stadium in Santa Clara, California with the declaration, “Que rico es ser Latino.” While there isn’t a direct English translation, the words mean something similar to, “How great it is to be Latino.” Trending Stories All of the Hidden Symbols and Meanings You May Have Missed in Bad Bunny’s Super Bowl Set Chappell Roan Exits Wasserman Agency Following Epstein Fallout: ‘I Refuse to Passively Stand By’ Charley Crockett Says ‘Country Music Should Be Taking Notes’ From Bad Bunny Wait, Why Was Bad Bunny’s Super Bowl Halftime Show Controversial? The star also made history as the first artist to perform entirely in Spanish at the Super Bowl halftime show. His performance was packed with references to Latino culture and saw the artist singing “Tití Me Preguntó” as he weaved past people cutting cane with machetes, stopping by a piragua (Puerto Rican shaved ice) stand, delivering several hits from the rooftop of the famed casita (his Debí Tirar Más Fotos world tour centerpiece), inviting the likes of Lady Gaga and Ricky Martin to the stage, hanging from electric poles as he performed political-party track “El Apagón,” and bellowing “God bless América!” before listing nearly every country in the Americas from Chile in the south to Canada in the north. News of this year’s Super Bowl’s record-breaking viewership also arrives as Bad Bunny’s music spiked in Spotify streams, with a 470 percent increase in the U.S. and 210 percent increase in global streams. As of Monday morning, Bad Bunny was also occupying the top six spots of Spotify’s U.S. Daily Top Songs Chart. For his part, Martin is also experiencing a significant spike at 145 percent in the U.S. In addition to the streaming surges, Bad Bunny’s “DtMF” also re-entered the Billboard Hot 100 at Number 10. Britney Spears Sells Rights to Her Entire Music Catalog ‘GIMMIE MORE’ Cheyenne Roundtree Kid Rock Swears He Wasn’t Lip-Synching at the Pretaped TPUSA Halftime Show Out of Sync Jon Blistein Geese Bring ‘Getting Killed’ and Their Own Trinkets to NPR’s Tiny Desk Jon Blistein Rosalia Says She Felt Unexpectedly Connected to Her ‘Euphoria’ Character Synchronicities Maya Georgi Nashville’s Ice Has Finally Thawed, But Historic Storm Continues to Threaten Music Community Margaret Littman Go to PMC.com Most Popular Bad Bunny Stuns the Super Bowl With Lady Gaga, Ricky Martin and a Real Wedding Ceremony as Pedro Pascal, Jessica Alba and More Party on Stage I Watched Turning Point USA's Kid Rock Halftime Show So You Don't Have To Jeff Bezos' Ex Makes Major Financial Change After Reports He & Lauren Sanchez Are Going to Court For Money Patriots, Seahawks Face California Tax Bill in Super Bowl Pursuit You might also like Super Bowl 2026 Hits 124.9 Million Viewers, Down 2.8 Million From Last Year 4 hours ago I’m 9 Months Pregnant—This Firming Body Butter Has Made My Skin Smooth & Stretch Mark-Free 4 hours ago Gap’s Surprising New Collaborator? Hollywood’s Favorite Sushi Chef. 41 minutes ago Watch the ‘Zootopia 2’ Directors Break Down Judy and Nick’s Big Confession Scene Super Bowl 60 Draws 124.9 Million Viewers for Stifling Seattle Win 4 hours ago Rolling Stone is a part of Penske Media Corporation. © 2026 Rolling Stone, LLC. All rights reserved. Powered by WordPress.com VIP